Course Duration
6 Months (24 Weeks)
Mode of Training
Classroom + Online + Practical
Certification
Industry Recognized Certificate
Job Assistance
100% Placement Support
🎯 Course Objectives
This comprehensive Digital Marketing course is designed to provide students with practical knowledge and hands-on experience in all aspects of digital marketing. Students will learn to create, implement, and manage successful digital marketing campaigns across various platforms and channels.
Module 1: Digital Marketing Fundamentals
Week 1-2
- Introduction to Digital Marketing
- Digital Marketing vs Traditional Marketing
- Digital Marketing Landscape & Trends
- Consumer Behavior in Digital Age
- Digital Marketing Strategy Framework
- Setting Marketing Goals & KPIs
- Digital Marketing Tools Overview
- Case Studies of Successful Digital Campaigns
Module 2: Website Development & Optimization
Week 3-4
- Website Planning & Architecture
- Domain & Hosting Selection
- WordPress Website Development
- Landing Page Creation & Optimization
- User Experience (UX) Design Principles
- Mobile Responsive Design
- Website Speed Optimization
- Analytics Implementation (Google Analytics)
Module 3: Search Engine Optimization (SEO)
Week 5-7
- SEO Fundamentals & How Search Engines Work
- Keyword Research & Analysis
- On-Page SEO Techniques
- Technical SEO (Site Structure, XML Sitemaps)
- Off-Page SEO & Link Building Strategies
- Local SEO & Google My Business
- SEO Tools (Ahrefs, SEMrush, Moz)
- SEO Audit & Performance Tracking
- Content SEO & Blog Optimization
Module 4: Search Engine Marketing (SEM) & Google Ads
Week 8-10
- Introduction to Google Ads Platform
- Campaign Types & Structure
- Keyword Research for PPC
- Ad Creation & Copywriting
- Bidding Strategies & Budget Management
- Quality Score Optimization
- Landing Page Optimization for Ads
- Display Network & Remarketing
- Shopping Ads & Local Ads
- Campaign Analysis & Optimization
Module 5: Social Media Marketing
Week 11-13
- Social Media Strategy Development
- Facebook Marketing & Business Manager
- Instagram Marketing & Stories
- LinkedIn Marketing for B2B
- Twitter Marketing Strategies
- YouTube Marketing & Channel Optimization
- Content Creation for Social Media
- Community Management
- Social Media Analytics & ROI
- Influencer Marketing
Module 6: Facebook & Instagram Advertising
Week 14-15
- Facebook Ads Manager Setup
- Campaign Objectives & Ad Types
- Audience Targeting & Custom Audiences
- Ad Creative Design & Testing
- Instagram Ads & Stories Advertising
- Retargeting & Lookalike Audiences
- Campaign Optimization & Scaling
- Facebook Pixel Implementation
- Performance Analysis & Reporting
Module 7: Content Marketing
Week 16-17
- Content Marketing Strategy
- Content Planning & Calendar
- Blog Writing & SEO Content
- Visual Content Creation (Canva, Photoshop)
- Video Content Marketing
- Podcast Marketing
- Content Distribution Strategies
- Content Performance Measurement
Module 8: Email Marketing
Week 18-19
- Email Marketing Fundamentals
- Email List Building Strategies
- Email Campaign Design & Templates
- Automated Email Sequences
- Email Personalization & Segmentation
- A/B Testing for Email Campaigns
- Email Analytics & Optimization
- Email Marketing Tools (Mailchimp, ConvertKit)
Module 9: Analytics & Data-Driven Marketing
Week 20-21
- Google Analytics 4 (GA4) Setup & Configuration
- Website Traffic Analysis
- Conversion Tracking & Goals
- E-commerce Tracking
- Google Tag Manager
- Custom Reports & Dashboards
- Data Studio for Reporting
- Marketing Attribution Models
- ROI & ROAS Calculation
Module 10: Mobile Marketing & App Marketing
Week 22
- Mobile Marketing Strategy
- App Store Optimization (ASO)
- Mobile Advertising Platforms
- SMS & WhatsApp Marketing
- Push Notification Marketing
- Mobile Analytics
- Progressive Web Apps (PWA)
Module 11: E-commerce Marketing
Week 23
- E-commerce Marketing Strategy
- Product Listing Optimization
- Amazon Marketing & SEO
- Flipkart & Other Marketplace Marketing
- Shopping Ads & Product Feeds
- Conversion Rate Optimization (CRO)
- Cart Abandonment Strategies
- Customer Retention Marketing
Module 12: Digital Marketing Strategy & Career Development
Week 24
- Integrated Digital Marketing Strategy
- Budget Allocation & Media Planning
- Client Presentation & Reporting
- Freelancing vs Agency vs In-house
- Building a Digital Marketing Portfolio
- Industry Certifications (Google, Facebook, HubSpot)
- Interview Preparation & Resume Building
- Staying Updated with Industry Trends
🛠️ Practical Projects & Assignments
Live Projects: Students will work on 3-4 live projects including website development, SEO campaign, Google Ads campaign, and social media marketing for real businesses.
Assignments: Weekly assignments and case study analysis to reinforce learning.
Final Project: Complete digital marketing strategy for a chosen business including all channels and measurement framework.
📋 Assessment & Certification
Continuous Assessment: 40% (Assignments, Projects, Participation)
Mid-term Examination: 20%
Final Examination: 40%
Certification: Students will receive RCI Varanasi Digital Marketing Certification upon successful completion.